Thursday, September 10, 2015

Full Details of the Psquare Versus Soundcity war



Not many noticed that In January 2015 Soundcity stopped playing songs by Music Duo Psquare. However, what was swept under the carpet all this while came to light today when  a fan (who probably did not know the amount of trouble that single tweet was going to cause)  decided to think aloud on twitter saying "Its  been a while soundcity played any of psquare's videos. hmm.

A ready to battle Peter in a series of tweet responding to the fan's tweet (even though he was not mentioned directly) blasting  Soundcity and endorsing other music channel at the same time. Sound city responded  but their manager and brother Jude Okoye blasted them again. Saying " You make a living off Psquare videos" All the juice after the page break.


Peter continued:


Sound City reacted by releasing the below statement on their website


For 10 Years, @SoundcityTV has been a huge supporter of #PSquare and the #PSquare brand, right from their 1st music video to the last video released in 2014. Most of their videos got massive airplay on @SoundcityTV than any other music channel.

@SoundcityTV viewers sometimes complain about the dominance of #PSquare videos on the channel & charts. We were a huge supporter and gave everything to their works.

We have assisted the #PSquare brand, toured with them over Africa at our expense. Gave them ad-spots for their events / projects. Gave them prime time slots for their videos and included them in our array of Programmes / programming.

We invited #PSquare to one of our annual events last December 2014 and they insisted we pay a certain amount of money. We reasonably asked, what is the least we can offer?; this was us foregoing the fact that we had invested a lot in #PSquare’s career as music talents / artistes & entertainers.

The feedback was, “WHAT HAS SOUNDCITY EVER DONE FOR PSQUARE? TELL ME ONE THING SOUNDCITY HAS EVER DONE FOR PSQUARE” (Jude Okoye, Manager).

While we understand that this is business, there is also room for special consideration. Saying our TV brand has never done anything for #PSquare was quite damning. Clearly, there was no need to argue with their decision and reasoning. We decided to stop ‘doing anything’ with/for #PSquare, since our 10years of supporting the group meant nothing to them. We assumed our relationship was a mutually beneficial one, but clearly one-sided.

Ultimately, #PSquare music videos stopped airing on @SoundcityTV since January 01, 2015. Soundcity reserves the right to air music videos on our cable / satellite or terrestrial platforms.

Overall, we wish the duo the best in their endeavours. @SoundcityTV will keep airing works of the best and upcoming Nigerian artistes, and also, the best #African artistes to the world, especially nurturing their talents from inception till they become huge megastars and international superstars.
Thank you. 

Undeterred, Jude Okoye Blasted the media house saying they make a living off Psquare's videos.





Is it me or have anyone noticed Paul is the less dramatic brother? meanwhile what do you think of all this||? whose side are you on Psquare or Soundcity

10 comments:

  1. Replies
    1. Good to know Donna.
      Thanks for visiting my blog :)

      Delete
  2. It all depends sha. For Jude to talk this way it means other stations have been paying royalties to Psquare for airing their videos. If thats true then sound city too should follow suit. But if sound city does not want to pay royalties then they should at least pay a token for shows performance. It cant be entirely free. Abi Psquare na Sound city Ambassadors?

    ReplyDelete
    Replies
    1. lol @ psquare na soundcity ambassador.
      Thank you for visiting my blog. Lawisong

      Delete
  3. Without soundcity's airing Psquare would not be a sad popular. Artistes crave that sound city plays their
    jamz.

    ReplyDelete
  4. Business is business. Jude is on point.

    ReplyDelete
  5. I tink Jude is makin sense..igbo man no dey play wit biz

    ReplyDelete

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